Denis Guidone, as student of architecture, design and visual communication studied urban planning and architecture in Milan, Italy and Oporto, Portugal.
His project process was born under the concept of subtraction, an ideology that follows the unification of opposites through a constant approach on the edge of architecture and visual communication, and at the same time mediated by an expressive intensity that addresses work on the basis of subtraction.
Fascinated by the passing of time, Guidone carries out this intense didactic work for several universities and design schools, in Italy and abroad. His many awards and honorable mentions include: Ida international design award in Los Angeles, IDOT Best Italian Design Product, and The Bruno Munari international award.
February 2018 Denis Guidone has been appointed Ambassador of Italian Design and Culture from the Ministry of Foreign Affairs Farnesina and "la Triennale di Milano".
Brass and Sassy Sometimes Watch
Designer: Denis Guidone
The next generation of The Sometimes Watch is now here not "sometimes" but just "in-time!"
Although brass in color The Sometimes watch is actually stainless steel with a brass color IP plating; the process by whichIon plating is (one of the most advanced surface finishing processes) applied as a surface finish. In traditional processes, the brass coating on the surface of the case can be rubbed off easily. Ion plating makes the brass plating more durable, more wear resistant, and also has a higher brightness.
This color version of the Sometimes Watch also has a soft brown suede band (you can also opt for a black one ore even a black kevlar one!) and a brass IP buckle.
The palette of Sometimes is both contemporary and classic, with elongated hands juxtaposed against the black dial. The second hand aligns with the minute and hour for but a moment. The independent movement of the seconds appear to be out of sync with time itself.
Sometimes it's better to stop thinking about the time, whatever happens, it will not stop. Hours, minutes and seconds continue to play together. Something will happen... Let's wait.
- Denis Guidone
Sometimes measures 36mm in diameter (1.40") and 8.60mm high (0.40"). The IP plated brass color stainless steel case is complemented by an 18mm one piece brown suede band and brass stainless buckle.
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Spead-up Animation of Watch Movement
Real-time Animation of Watch Movement
Weight: 1.0 lbs
Diameter: 36mm (1.42")
Height: 8.6mm (0.34")
Material: Brass Color Stainless Steel
Movement: Japanese Quartz
Water-resistant: to 3 ATM
Band Size: 18mm
Band Color: Brown
Band Material: Leather