Compass Watch

Joel Escolona

Joel's passion has led him to found his own studio, focused on the daily role of design and creative direction. This has made him aim for an international and multidisciplinary design agency able to provide contemporary, strategic and technical details concerning product development.

To achieve his vision, Joel has worked with several companies, industries and producers in many levels and different contexts. His work is the result of a methodical projection of each procedure, enabling him to enjoy a full schematic view of the creative process, enriching his studio's values and vision, which focus on the everyday applications of design. Such efforts have been awarded at the Premio Iconos by Conde Nast's Architectural Digest and the 6° Bienal Nacional de Diseño (6th National Design Biennial) one of the most prestigious design awards in Mexico.

Born in Mexico City in 1986 and graduated in Industrial Design in 2009 from Universidad Autónoma Metropolitana-Azcapotzalco, his work has also been exhibited in the mayor design capitals of the world, such as New York, Paris, Milan and Mexico City. He was also selected to take part in the ICFF Studio exhibition at the International Contemporary Furniture Fair in New York and was invited to represent South America Young Design at the Maison & Objet's special exhibition Talents À La Carte in Paris, also featured in the Salone Internazionale del Mobile Di Milano, Mexico Design Week and the Beijing Design Fair. Listed as one of the 200 best Mexican designers in the “De la creatividad a la Innovación - 200 Diseñadores Mexicanos”, Joel Escalona has been included in specialized books in China, London, Spain, Mexico and France, and has also been introduced as one of “the new wave of young designers to watch for in the world” by Wallpaper* magazine. Also selected as one of the "50 Emergent Talents of the Americas" by Arquine magazine and published in GQ's extraordinary young people feature, his work has been displayed in leading magazines and publication covers, making him a Mexican contemporary designer who has nowadays become creative and business director of NONO design company, as well as co-founder and active member of Cooperativa Panorámica, a group of young Mexican designers exploring new design territories.

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Compass Watch

Designer: Joel Escalona

What components are needed to align ourselves within the COMPASS of Time? What is the purpose of being aware of the hour? The compass watch gives orientation. It gives control over our own time; allegorically speaking, a compass of time.

Designer Joel Escalona has deconstructed the compass and re-purposed its parts into a bold design still capable of telling time the Compass watch. Joel likes to describe his work with three words: pragmatic, humorous and poetic. This mix symbolizes a unique balance between functionality and aesthetics: “We like to think we are exporting Mexican creativity to the international market.”

Joel's passion has led him to found his own studio, focused on the daily role of design and creative direction. This has made him aim for an international and multidisciplinary design agency; able to provide contemporary, strategic and technical details concerning product development. To achieve his vision, Joel has worked with several companies, industries and producers in many levels and different contexts. His work is the result of a methodical projection of each procedure, enabling him to enjoy a full schematic view of the creative process, enriching his studio's values and vision, which focus on the everyday applications of design.

This is the second design for Projects Watches in addition to The Tangency Watch.

The Compass Watch has a 37mm unisex case. It frames a black dial with a vibrant blue circular compass bezel serving as the hour hand and the compass needle as the minute hand orienting the time. Minimalist and simultaneously powerful complemented by a supple Black leather band.

Projects Watches partners with architects, designers, illustrators and other creatives from around the world to create works of art you can wear. Shop the entire collection or browse your favorite designer's contributions.

Spead-up Animation of Watch Movement

Real-time Animation of Watch Movement