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10-One-4. The name tells you everything you need to know. Three random numbers set atop a white interface, this timepiece from designer Tibor Kalman simply gives you the tools you need and holds true to M&Co's motto of “Waste Not a Moment.” Inspired by a sketch from Kalman's wife Maira, its three numerals are all you really need to navigate the day, removing any other reduncies.

Tibor Kalman

Founded by Tibor Kalman in 1979, M&Co is a New York-based graphic and product design consultancy known for its innovative use of imagery and type to create imaginative and witty designs. During its 14-year history, M&Co worked on a variety of projects ranging from videos and album covers to stationary and ID systems—including the title sequences for such movies as Jonathan Demme's Something Wild, Silence of the Lambs, and David Byrne's True Stories. Many of M&Co’s early watch designs can currently be found as part of the M&Co Projects collection.



Weight: 0.5 lbs

Diameter: 33mm (1.30")

Height: 6.35mm (0.25")

Colors: Black, White

Material: Black IP Stainless Steel

Water-resistant: up to 3 ATM

Movement: Japanese Quartz

Band Size: 18mm

Band Color: Black

Band Material: Leather

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