Projects Watches
Pride
Designed with artist Alex Donahue, Pride is dedicated to individuals who bravely stood for the rights of all people. This timepiece features six individual colors that twice a day—noon and midnight—come together to create the shape of a rainbow. With 5% of all profits from Pride sales will be donated to True Colors United to support innovative solutions to youth homelessness and LGBTQ issues, this is one significant way to show your Pride and support individuality.
Pre-order: Ships in May

Alex Donahue
Passionate about urban and product design, Architect Alex Donahue believes that design is best approached through a humanist lens. After honing his architectural practice at several internationally recognized design firms in New York City and D.C., including Skidmore Owings & Merrill (SOM), Pei Cobb Freed, and SITE, Donahue now works at Michael Graves Architecture and Design, where he has worked on projects of all scales—both domestically and internationally. In addition to his architectural work, he also received an international GOOD Design award from the Chicago Athenaeum and the European Center for Architecture and Urban Design in the field of product design in 2020.
Weight: .5 lbs
Watch Model: Pride
Diameter: 40mm (1.57'')
Material: Black IP Stainless Steel
Height: 8.85mm (0.35")
Movement: Japanese Quartz
Water-resistant: to 3 ATM
Band Size: 20mm
Band Color: Black
Band Material: Leather
Hour: Circle on Orange Arch
Minute: Circle on Green Arch
Second: Circle on Purple Arch