M&Co 40mm Pie Watch
M&Co IPG Brass Color Stainless Steel
“Waste Not a Moment”
The M&Co 40mm Pie Watch – Who doesn’t need to carve out a piece of time? The M&Co PIE Watch is the epitome of pure watch design. Originally designed and still available in a 33mm size watch, this 1984 icon by M&Co Labs draws its inspiration from the classic brass version of the Bodoni. PIE or Quarter watch soon followed. Now, Projects and M&Co are happy to introduce the next generation of PIE…the new 40mm diameter Pie Watch. This M&Co 40mm Pie Watch differs from other M&Co Watches in that it has longer hands that are more elliptical in shape to further complement the design.
Creator Tibor Kalman’s witty take on time still cajoles a smile, but, now an even greater smile.
The late Tibor Kalman, founder of M&Co. began his legendary relationship with time in 1983. In the spirit of the motto imprinted on the backside of the watches – “Waste Not a Moment.” Tibor Kalman (1949-1999) founded the legendary, multidisciplinary design firm M&Co in 1979. In collaboration with his wife Maira, the conceptually progressive firm initially created graphics, magazines and film titles, and books. Following the release of a record album cover for the rock band Talking Heads, M&Co gained major attention for “pushing the envelope” on conventions of design and typography, and went on to become a major influence on emerging designers. Projectswatches and M&Co began their historic relationship back in 2005 both companies sharing their common love of design and the timepiece. M&Co with its love of design and the whimsy and Projects watches with its love of design and architecture. A perfect marriage.
PIE is 40mm in diameter (1.57″) and 6.35mm high (1/4″) making this new timeless classic perfect for any size wrist. PIE is complemented with brown textured leather stitched 20mm tapered band.