M&Co PIE Watch
M&Co PIE Watch made of IP Brass Color Stainless Steel
“Waste Not a Moment”
PIE (1984) 2015
Who doesn’t need to carve out a piece of time? M&Co PIE Watch is the epitome of pure watch design. Originally designed in 1984 by M&Co Labs, the classic brass version of the Bodoni watch made for the PIE or Quarter watch. Creator Tibor Kalman’s witty take on time still cajoles a smile.
The late Tibor Kalman, founder of M&Co. began his legendary relationship with time in 1983. In the spirit of the motto imprinted on the backside of the watches – “Waste Not a Moment.” Tibor Kalman (1949-1999) founded the legendary, multidisciplinary design firm M&Co in 1979. In collaboration with his wife Maira, the conceptually progressive firm initially created graphics, magazines and film titles, and books. Following the release of a record album cover for the rock band Talking Heads, M&Co gained major attention for “pushing the envelope” on conventions of design and typography, and went on to become a major influence on emerging designers. Projectswatches and M&Co began their historic relationship back in 2005 both companies sharing their common love of design and the timepiece. M&Co with its love of design and the whimsy and Projects watches with its love of design and architecture. A perfect marriage.
PIE is 33mm in diameter (1.30″) and 6.35mm high (1/4″) making this timeless classic perfect for any size wrist. PIE is complemented with brown leather stitched 18mm tapered band.